SPECIAL FOUND FROM THE STORAGE ROOM
It’s just a piece of thick cardboard, exactly the size of a 100-series photograph, with pressure-sensitive adhesive on one side. A big sticker, essentially. It was created as a stopgap in 1962, when Polacolor film made its debut. Polaroid’s people soon discovered that, as the developed color photos dried, a few of the internal layers of the emulsion shrank slightly, causing the pictures to curl up tightly—sometimes to the dimensions of a cigarette, according to marketing executive Peter Wensberg.
The stopgap was the print mount: You’d stick your new photo to a card, and the adhesive would keep it flat.
TOTAL 35 PIECES
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